The positive point of the sales was the legacy of the brand and the type of headphones it made, which became a benchmark for others in the race. Dre lineup, Beats Studio 3 is the most advanced version by far. They were launched in the year 2017 in September and the sales only grew. Noise cancellations are relatively lower than rivals and the advanced version, background noise remains somewhat. Much lighter than the original part, they are portable due to the advanced folding feature and construction, but the headband is less padded, which seems sticky. The headphones have a silver metallic ring which gives it a stylish appeal that reflects light well due to polishing. Attention is paid to detail and we launched into many color schemes with the ‘B’ logo on each earbud that became a brand image.